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Friendever Friendever
A First-of-Its-Kind Family Curriculum Platform

Simple Lessons.
Strong Minds.
Growing Hearts.

Friendever is a family platform built around a first-of-its-kind emotional curriculum — where parents and children learn together, and preserve what matters most along the way.

"2 minutes a day to raise an emotionally strong child."

Download on the App Store Get it on Google Play How It Works →
5
Characters
100
Lessons
2 yrs
of Growth
The Friendever Five Characters
Explore
The Why Behind Friendever

Built from two families.
For every family.

Friendever wasn't born in a boardroom. It came from two people watching the world around them and deciding to do something about it.

✦ Founder & CEO
Chip Smith
Founder · Father · Mission-Driven Builder

Over the last several months, if not years, I've felt increasingly uneasy and saddened by one thing: the steady decline in emotional wellness. Kids, teens, adults… no one seems untouched. Stress, division, fear, comparison-culture, loneliness... it's showing up in our homes, schools, workplaces, and communities.

And then there's my daughter. She's eight. Time is flying. And every day I feel two things growing exponentially stronger: a deeper hope for her to grow up in a less divisive, more compassionate world, and a responsibility to help her build emotional resilience and preserve memories of where she comes from and who loves her.

"That's what led me to create Friendever. Not as a toy company. Not as an app. Not as another wellness brand. But as a first-of-its-kind, lifelong family wellness + connection + memory preservation platform; one built to grow with you from childhood through your legacy."

✦ Head of Product & Brand
Dustin Hejna
Builder · Father · Mindset Believer

I've had my own battles with anxiety and depression, and over time I've worked hard to overcome them. Through that journey, I learned how powerful mindset, emotional awareness, gratitude, and self-understanding can be.

One question kept coming back to me: why aren't we taught these tools when we're young? If children learned how to understand their feelings, speak to themselves with strength, handle hard moments, and see the good in life early on, they would be so much better prepared for the world ahead of them. Now that I have the chance to help bring these lessons to families, it has become part of my life's mission to help raise a generation of children who understand themselves better than any generation before them.

"When I saw Chip's post, it immediately connected with what I already felt called to build. I reached out that same day because the mission was clear to me. If these tools can change an adult's life, imagine what they can do for a child learning them from the start."

The Friendever Curriculum

Two powerful pillars.
One platform.

Friendever is built on two pillars that work together, day and night. During the day, your child learns - and you learn right alongside them. At night, the Gratitude Journal turns what you experienced together into a reflection of your own. And the moments in between become the ones you keep.

Memory Vault
You already have thousands of photos you'll never look at again. This isn't that. Memory Vault is for the ones you actually go back to — the ones you try to show a friend and can never find. Give each one a title, the story behind it, and who's in it, so it's there when you need it. Shared with the people who matter most.
Emotional Strength — The Daily Practice
Affirmations, lessons, and songs — working together, not standalone. Each of the Friendever Five owns one emotional skill, taught through a daily rhythm your child looks forward to. And it doesn't stop with them: the Gratitude Journal turns their lesson into your own moment of reflection, so parents grow right alongside their kids — not just guiding from the sidelines.
Friendever app home screen preview
24
Memories
5
Family
14🔥
Streak
Now Available
Friendever is live — start your family's journey today
Download free on the App Store or Google Play.
Meet the Friendever Five

Five friends. Five skills.
One complete emotional toolkit.

Each character owns one specific domain of emotional development. Together, they give your child everything they need to navigate feelings, friendships, and life.

The Friendever Five
Buddy Bueno
EMOTIONAL
AWARENESS
Buddy Bueno

Helps children name, notice, and understand what they feel in real moments.

Aware · Honest · Curious
Grateful Gabby
PERSPECTIVE &
GRATITUDE
Grateful Gabby

Helps children notice what’s good, shift perspective, and practice real gratitude.

Grateful · Grounded · Kind
Playful Hunter
Somatic
Release
Playful Hunter

Helps children move emotional energy through their body before feelings get too big.

Energetic · Playful · Expressive
Brave Bailey
COURAGE &
RESILIENCE
Brave Bailey

Builds courage to face hard things, handle setbacks, and keep going.

Brave · Determined · Resilient
Mindful Megan
CALM &
AWARENESS
Mindful Megan

Gives children simple tools to settle their body, quiet their mind, and return to calm.

Calm · Present · Breath
The Learning System

Not just lessons.
A structured curriculum.

Every piece is intentionally connected — weekly lessons, daily reinforcement, parent guidance, and family practice — all working together toward one outcome.

5
Characters
100
Lessons
~5
Min / Week
2yrs
of Growth
Once a Week
The Weekly Lesson

Three connected parts — a character video for the child, a Parent Deep Dive explaining the psychology, and a do-together practice activity. Everything reinforces the same concept.

Watch Read Do It Together
Every Day
The Daily Loop

Morning affirmations build emotional identity. Character songs reinforce concepts naturally. The parent gratitude journal deepens appreciation daily. Skills form through repetition, not single lessons.

Affirmations Songs Journal
Built for Parents Too
The Parent Growth Side

The characters teach the children. Friendever teaches the parents. Every lesson includes a deeper guide — what's happening for your child, what to say, what to avoid. Parents grow alongside their kids.

Deep Dive Gratitude Journal

There's more depth to this than a few cards can show.

See the Full Learning System →
Friendever Kids on YouTube

Where the characters come alive

Content that reinforces the emotional skills your child is learning — songs they'll sing, stories they'll love, and lessons they'll carry.

Friendever Kids
Friendever Kids
YouTube Channel →
Sunshine in My Mind - Gabby song
Songs
Original Songs for Growing Minds

Music built around the emotional lessons your child is learning. Songs they'll hum in the car, at school, and at bedtime — planting seeds of emotional strength through melody and memory.

The Friendever Five Episode 1
Season Cartoon Series
The Friendever Five: Season 1

A full animated series following Buddy, Gabby, Hunter, Megan, and Bailey through real childhood moments — navigating big feelings, friendships, and everyday challenges with heart and humor.

Bailey's Brain Boost
Buddy Moments
Short Lessons That Start Conversations

Bite-sized videos featuring all five characters — short enough to hold any child's attention, powerful enough to start a real conversation. Watch it together, replay it, then talk about it. That conversation is where the lesson becomes a life skill.

The Team

Built by parents,
for parents.

Two founders. One mission. And a shared belief that the most important work we can do is help children grow up emotionally strong.

CS
Chip Smith
Founder & CEO

Chip is a mission-driven entrepreneur and father of one daughter — the eight-year-old girl who inspired Friendever. With a deep belief that emotional wellness is not a phase but a lifelong journey, Chip built Friendever to be the platform he wished had existed when he became a parent. He leads the company's vision, strategy, and investor relationships.

DH
Dustin Hejna
Head of Product & Brand

Dustin is a mindset believer, product builder, and father who transformed his own life through the power of emotional intelligence and personal development. His lived experience with anxiety and depression — and the transformation that followed — drives everything he puts into Friendever. He leads product direction, brand identity, and the mission to make these tools available to every child, everywhere.