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Friendever Friendever
A First-of-Its-Kind Family Platform

Simple lessons.
Strong minds.
Growing hearts.

Friendever is where families preserve what matters most — and raise emotionally resilient children, together.

"2 minutes a day to raise an emotionally strong child."

Join the Waitlist ✦ How It Works →
5
Characters
100
Lessons
2 yrs
of Growth
The Friendever Five Characters
Explore
The Why Behind Friendever

Built from two families.
For every family.

Friendever wasn't born in a boardroom. It came from two people watching the world around them and deciding to do something about it.

✦ Founder & CEO
Chip Smith
Founder · Father · Mission-Driven Builder

Over the last several months — if not years — I've felt increasingly uneasy and saddened by one thing: the steady decline in emotional wellness. Kids, teens, adults… no one seems untouched. Stress, division, fear, comparison-culture, loneliness — it's showing up in our homes, schools, workplaces, and communities.

And then there's my daughter. She's eight. Time is flying. And every day I feel two things growing exponentially stronger: a deeper hope for her to grow up in a less divisive, more compassionate world, and a responsibility to help her build emotional resilience and preserve memories of where she comes from and who loves her.

"That's what led me to create Friendever. Not as a toy company. Not as an app. Not as another wellness brand. But as a first-of-its-kind, lifelong family wellness + connection + memory preservation platform — one built to grow with you from childhood through your legacy."

✦ Head of Product & Brand
Dustin Hejna
Builder · Father · Mindset Believer

I've battled anxiety and depression and felt the weight of everything happening in the world around us. Then I attended my first Tony Robbins event — and I saw firsthand how powerful mindset truly is. From that day, my life changed completely. I began showing up in an uplifting, positive, self-directed way.

That experience made me ask one question I couldn't shake: if kids could only learn this at a young age, our world would be better off. We would be raising emotionally intelligent, strong human beings — and yet this isn't being taught in schools.

"When I saw Chip's post, it immediately resonated with my own mission. I asked him if I could be a part of it the same day. Who better to give these tools, lessons, and teachings to than our children?"

The Friendever App

Two powerful tools.
One app.

Friendever is built on two pillars working together — preserving your most important memories and building the emotional strength your child needs for life.

📸
Memory Vault
Capture and preserve your family's most meaningful moments — photos, videos, milestones, and stories — in a beautiful digital vault built to last. Your legacy, safe and searchable, always. Shared with the people who matter most.
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Emotional Wellness — The Daily Practice
A structured learning system built around five characters — each one teaching a distinct emotional skill. One weekly lesson. A morning affirmation every day. Parent guidance with every lesson. Family streaks, 30-day milestones, and a Year in Review that turns your family's growth into something you can hold onto. This is where children build emotional strength — and parents grow right alongside them.
12:38
● ● ●
Moments
🌱
How would you like to grow today?
😊
Daily Gratitude
What made you smile today?
🤍
Buddy Moment
Pick a buddy for a specific lesson
☁️
Calm Thoughts
Complete ✓
How are you feeling right now?
🤍Moments
🏠Home
📸Memories
👤Profile
Memories
⊿ Filter
❤️
👤 Emma
Summer 2025
+ More memories
24
Memories
5
Family
14🔥
Streak
Coming Soon
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Meet the Friendever Five

Five friends. Five skills.
One complete emotional toolkit.

Each character owns one specific domain of emotional development. Together, they give your child everything they need to navigate feelings, friendships, and life.

The Friendever Five
Buddy Bueno
Emotional Awareness
Buddy Bueno

Helps children name, notice, and understand what they feel — in real moments, not just lessons.

Curious · Warm · Always learning
Grateful Gabby
Cognitive Reframing
Grateful Gabby

Teaches kids to shift perspective and find the good — authentically, never forcefully.

Optimistic · Grounded · Kind
Playful Hunter
Somatic Release
Playful Hunter

Uses the body to move through big emotions — because kids feel first, then think.

Energetic · Brave · Expressive
Brave Bailey
Mental Resilience
Brave Bailey

Builds inner confidence to face hard things, fail, and keep going — every time.

Steady · Determined · Strong
Mindful Megan
Nervous System Calm
Mindful Megan

Gives children tools to return to calm when their nervous system feels overwhelmed.

Peaceful · Patient · Gentle
The Learning System

Not just lessons.
A complete ecosystem.

Every piece is intentionally connected — weekly lessons, daily reinforcement, parent guidance, and family practice — all working together toward one outcome.

5
Characters
100
Lessons
~5
Min / Week
2yrs
of Growth
📚
Once a Week
The Weekly Lesson

Three connected parts — a character video for the child, a Parent Deep Dive explaining the psychology, and a do-together practice activity. Everything reinforces the same concept.

Watch Read Do Together
☀️
Every Day
The Daily Loop

Morning affirmations build emotional identity. Character songs reinforce concepts naturally. The parent gratitude journal deepens appreciation daily. Skills form through repetition, not single lessons.

Affirmations Songs Journal
🧠
Built for Parents Too
The Parent Growth Side

The characters teach the children. Friendever teaches the parents. Every lesson includes a deeper guide — what's happening for your child, what to say, what to avoid. Parents grow alongside their kids.

Deep Dive Gratitude Journal

There's more depth to this than a few cards can show.

See the Full Learning System →
Friendever Kids on YouTube

Where the characters come alive

Content that reinforces the emotional skills your child is learning — songs they'll sing, stories they'll love, and lessons they'll carry.

Friendever Kids
Friendever Kids
YouTube Channel →
🎵
Songs
Original Songs for Growing Minds

Music built around the emotional lessons your child is learning. Songs they'll hum in the car, at school, and at bedtime — planting seeds of emotional strength through melody and memory.

🎬
Season Cartoon Series
The Friendever Five: Season 1

A full animated series following Buddy, Gabby, Hunter, Megan, and Bailey through real childhood moments — navigating big feelings, friendships, and everyday challenges with heart and humor.

🌱
Buddy Moments
Short Lessons That Start Conversations

Bite-sized videos featuring all five characters — short enough to hold any child's attention, powerful enough to start a real conversation. Watch it together, replay it, then talk about it. That conversation is where the lesson becomes a life skill.

The Friendever Ecosystem

More than an app.
A lifelong platform.

The app is the nucleus. Everything else orbits it — enriching the experience, deepening the connection, and growing with your family over time.

Friendever Ecosystem Diagram
The Core Principle
Every spoke in the Friendever ecosystem supports the platform core. Every product, every piece of content, every partner either enhances the app experience or expands the family's connection to it. The app is the nucleus. Everything orbits it, feeds it, and grows because of it.
Four Pillars Connected by Technology
Memory preservation · Emotional wellness · Family connection · Lifelong legacy. These aren't separate products — they're one integrated journey that grows with your child from their first word to their first child.
Distance = Timeline
Spokes closer to the center launch sooner. Spokes farther out represent future phases. Every element is intentionally sequenced — not random features, but a roadmap built around the family.
What orbits the core
Kids AppJournaling / GratitudeSocial SharingMemory CreationBaby CameraYouTube Videos & ShortsGrandparents PortalFriendever CharactersLearning / GrowingTeachers & SchoolsActivity SuggestionsBooksLegacy StoriesGamesMerchToysAI / Plush / Stuffed Animals
The Team

Built by parents,
for parents.

Two founders. One mission. And a shared belief that the most important work we can do is help children grow up emotionally strong.

CS
Chip Smith
Founder & CEO

Chip is a mission-driven entrepreneur and father of one daughter — the eight-year-old girl who inspired Friendever. With a deep belief that emotional wellness is not a phase but a lifelong journey, Chip built Friendever to be the platform he wished had existed when he became a parent. He leads the company's vision, strategy, and investor relationships.

DH
Dustin Hejna
Head of Product & Brand

Dustin is a mindset believer, product builder, and father who transformed his own life through the power of emotional intelligence and personal development. His lived experience with anxiety and depression — and the transformation that followed — drives everything he puts into Friendever. He leads product direction, brand identity, and the mission to make these tools available to every child, everywhere.

For Investors & Partners

A category-defining opportunity

Friendever is the first platform to combine family memory preservation and children's emotional wellness in one habit-forming product. No direct competitor. 38 million U.S. parents as the target market.

📊
Zero Direct Competitors

No product combines lifelong memory preservation with daily emotional wellness for children. Friendever created this category.

🌱
Community-First Growth

Built to spread school by school, family by family, with viral mechanics — streaks, shareable milestone cards, and Year in Review — baked into the product.

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Ecosystem Revenue Model

A growing ecosystem of products and experiences — books, merch, schools, and legacy offerings — that deepen the family connection the app creates.