Privacy Policy

1. Introduction

Friendever LLC ("Friendever," "we," "us," or "our") operates the Friendever mobile application, the website located at www.friendever.com, and related services (collectively, the "Service"). We are a Missouri limited liability company.

This Privacy Policy explains the information we collect, how we use and disclose it, the choices available to you, and how to contact us. Some analytics and attribution features described below may become active only in updated versions of the app or when a related campaign integration is enabled.

If you have questions about this Privacy Policy, contact us at support@friendever.com.

2. Who Uses Friendever

Friendever is intended to be accessed and managed by parents and caregivers, including when an adult and child use the learning content together. Children should not create their own accounts or independently submit personal information to the Service.

A parent or caregiver may create child profiles and provide information about a child, such as a name, age or birthdate, avatar, selected character path, and learning progress. The adult account holder controls the account and the information entered into it.

3. Information We Collect

We collect information that you provide, information created through your use of the Service, and limited technical information collected automatically.

4. How We Use Information

We may use information to:

• Create, authenticate, maintain, and secure accounts
• Provide child profiles, learning paths, affirmations, lessons, music, journaling, family invitations, and the Memory Vault
• Store and display family content at the direction of the adult account holder
• Send transactional emails, invitations, support responses, and push notifications
• Understand how features are used and improve performance, reliability, content, and user experience
• Diagnose crashes, prevent fraud or misuse, and protect the Service
• Measure downloads, campaign attribution, and the effectiveness of outreach and advertising
• Comply with law, enforce our terms, and protect our rights and the safety of users

We do not use family memories, child profile information, gratitude journal content, or memory descriptions to create advertising audiences or personalize advertisements.

5. Analytics, Attribution, and Advertising Measurement

Friendever uses analytics and attribution tools to understand app performance, measure feature usage, support deep links, and determine whether downloads or activity resulted from a campaign or referral.

AppsFlyer

AppsFlyer may process an AppsFlyer ID, Firebase Installation ID, GAID on Android, device and app information, campaign or referral information, and limited app-event data. The Android app requests the AD_ID permission for this purpose. AppsFlyer does not receive child names, birthdates, family media, journal text, or memory descriptions from Friendever.

Firebase Analytics and Google Analytics

Firebase Analytics (Google Analytics for Firebase) may process limited usage events and device information from the app. Google Analytics may also collect website traffic and interaction information through cookies or similar technologies.

Meta Advertising

Friendever includes the Meta SDK in supported versions of the app. The Meta SDK may process limited app-event data, app and device information, campaign or referral information, and related technical identifiers to measure campaign performance, attribute app activity, and support advertising delivery or optimization. If Friendever enables Meta Advanced Matching, we may provide hashed identifiers belonging only to the adult account holder, such as an email address or name, for attribution, measurement, and advertising optimization. We do not provide child profile information, child names or birthdates, family photos or videos, journal text, memory descriptions, or other family content to Meta for advertising or matching.

6. Third-Party Services

We use service providers to operate and improve Friendever. Their processing may vary based on the app version, your device, and the features you use.

7. How We Disclose Information

We may disclose information:

• To service providers that perform hosting, authentication, storage, email, notifications, analytics, diagnostics, attribution, and related functions for us
• To advertising platforms for limited campaign measurement or optimization when an integration is enabled
• When requested by the adult account holder, such as when sending a family invitation
• To comply with law, legal process, or governmental requests, or to protect rights, safety, security, and the integrity of the Service
• As part of a merger, financing, acquisition, reorganization, bankruptcy, or transfer of all or part of our business, subject to appropriate protections

We do not sell personal information. We do not disclose child profile information, family photos or videos, journal content, or memory descriptions to data brokers or for targeted advertising.

8. Data Storage and Security

Supabase stores account, profile, app, metadata, and file-reference records. Actual Memory Vault photos and videos are stored in AWS S3. Authentication credentials are handled through Supabase Auth; passwords are not stored by Friendever in plain text.

We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no transmission or storage system is completely secure, and we cannot guarantee absolute security.

9. Family Memories and Journal Content

The adult account holder retains ownership of the photos, videos, memory descriptions, and journal content submitted to Friendever. We use this content to provide the features you request, including storing and displaying it within the account.

We do not use family content to train public artificial-intelligence models, create targeted advertising audiences, license content to third parties, or advertise to children. We may access or disclose content only as needed to provide support, maintain the Service, comply with law, or protect safety and security.

10. Children's Privacy

Friendever is designed for adult-managed family use. A parent or caregiver creates and controls the account and may choose to use the learning experience with a child. We do not intend for children under 13 to create accounts or independently submit personal information.

Information about a child is provided by the adult account holder. Child names, birthdates, photos, videos, journal text, and memory descriptions are not sent to advertising or analytics providers. Limited feature events may indicate that a lesson, affirmation, song, journal feature, or Memory Vault feature was used, but those events do not include the child's name or the content entered or uploaded.

If you believe a child has submitted personal information directly to Friendever without appropriate parental or caregiver involvement, contact support@friendever.com. We will review the request and take appropriate deletion or protective steps.

11. Website Cookies and Similar Technologies

Our website may use Google Analytics and similar technologies to collect website usage information. These technologies may place or read cookies or similar identifiers. You can manage cookies through your browser settings. Blocking cookies may affect some website functionality.

12. Push Notifications

Friendever may send push notifications for reminders, learning activities, family streaks, content, and account-related messages. Firebase Cloud Messaging processes a device token to deliver these notifications. You can disable notifications through your device settings without losing access to the rest of the app.

13. Data Retention and Deletion

We retain information for as long as reasonably necessary to provide the Service, maintain security, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary by data type and service provider.

You may delete individual content where the app provides that option. You may also request or initiate account deletion through the app's account-deletion feature or by emailing support@friendever.com. After deletion, information is removed from active systems as reasonably practicable, although limited information may remain temporarily in backups, security records, or records required by law.

14. Your Choices and Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to request access, correction, deletion, or a portable copy of personal information, and to object to or restrict certain processing.

• Account information: Update available information in the app or contact us.
• Account deletion: Use the in-app deletion feature or contact us.
• Push notifications: Disable them in your device settings.
• Website cookies: Manage them in your browser settings.
• Android advertising identifier: Android settings may allow you to reset or delete the advertising ID and manage ad-personalization choices.
• Privacy requests: Email support@friendever.com. We may need to verify your identity before completing a request.

15. U.S. State Privacy Notice

Residents of certain U.S. states may have additional privacy rights where the applicable law applies to Friendever. Friendever does not sell personal information. Limited disclosure of adult account identifiers, device identifiers, or app-activity data for advertising measurement or optimization may be considered "sharing" or targeted-advertising processing under some state laws. Where applicable, you may request to opt out by emailing support@friendever.com with the subject line "Privacy Opt-Out."

We will not discriminate against you for exercising an applicable privacy right.

16. International Users

Friendever is operated from the United States. If you use the Service from outside the United States, your information may be processed in the United States and other countries where our service providers operate, which may have different data-protection laws than your country.

17. Changes to This Privacy Policy

We may update this Privacy Policy as the Service, our providers, or legal requirements change. We will update the "Last Updated" date and provide additional notice when required. Your continued use of the Service after an update means the revised policy applies to your subsequent use.

18. Contact Us

Questions, requests, or concerns about privacy may be directed to: